Camilla Papale offers brands a unique value proposition: her practice combines experience as a CMO of New York's preeminent luxury brand with hand-on skills as a creative director and brand designer to provide her clients with a holistic suite of branding and marketing services tailored for each client.

Why holistic brand management is important?

I look at brands as personalities that provide their audience with an experience that is distinctly their own. Making that experience cohesive at every touch point is more important than ever. Great branding can only be achieved when a brand manager is able to orchestrate all of the components that are essential for a successful launch, repositioning or introduction of the new product/service. Today, when the line between the physical and digital is often blurred and consumers interact with your brand through many channels, ensuring the cohesive experience can be daunting. My holistic approach alleviates the stresses of managing various components and third parties to achieve superb branding and messaging that is relevant to the target audience. When engaged, I act as a lot more than a consultant. I view my role as an essential member of the executive team with direct interest in success of the entire endeavor. I treat each of my clients' projects as my own business. I am interested in measurable, direct impact I can have on your brand from both short-term and long-term perspectives.

On importance of great design.

When I talk about design, I use the term as it relates to many things: graphic design of the logo and stylistic components, design of brand personality that is authentic to the vision, the design of communication and how it all ties in together on many platforms used to deliver the brand's message. The importance of great design in today's highly visual world can be witnessed everywhere from top global brands migrating to the social channels to woo their clients with highly visual messaging to Silicon Valley tech giants and venture capitalists engaging top minds in design to rethink ways we consume information and make purchasing decisions. As a design evangelist from the days when design was often an after-thought, I truly cherish the power of great design and how it is affecting the world that we live in today. My design philosophy has always evolved around simplicity, powerful visuals and fluidity of experience. My design work aims to establish an immediate emotional connection and understanding of the brand vision. My design process is inclusive and collaborative yet it strongly reinforces my point of view that is based on extensive business experience of creating commercial success.

Carefully curated content creates relevance.

A lot has been written on the important of content in today's marketing process. But while everyone is creating content, brands needs to differentiate themselves with the narrative that is truly unique, authentic and relevant. It is essential for brands to be a part of the conversation and those that have embraced the power of great content are winners. I help brands find their unique voice, produce and distribute their unique content by engaging top copywriters, photographers, lifestyle bloggers and influencers to create buzz and amplify the brand's message.

On finding the voice

Authenticity cannot be faked. While we live in an exciting time with an abundance of tools and mediums to spread influence, finding one's voice can take serious soul-seaching. I specialize in helping brands and individuals find their voice and create publishing strategies that not only elevate their profile and brand awareness but drive business and create new opportunities. This involves a discovery process to identify an optimum blend of channels to reach target audiences, types of content that will resonate with target audiences as well as short- and long-term strategies to spreadand amplify influence.