WSJ.com
On December 15th, I had a pleasure of chatting with Veronica Dagher of The Wall Street Journal about top luxury gifting trends this holiday season.
Here's the skinny:
Luxury gifting this season is all about creating long-lasting memories and positive emotions
- Experiences. A gift of an experience deepens emotional connection between the gift giver and gift recipient. And, giving a gift of experience provide a multi-layered emotional connection which includes anticipation of such experience, being in it, creating a memory and sharing it.
- Jewelry and timepieces. In addition to being a great investment pieces, jewelry and timepieces tell a story and create a long-lasting memory.
- Fashion and accessories. Opt for classic and timeless pieces that will last for a long time. Don't buy trendy fashion unless the recipient specifically requested it. Choose luxury knits, sleepwear or monogrammed leather goods from their favorite brands. Don't try to change a person's style but rather flaunt it.
- Conscious luxury. Research luxury brands that make their products in sustainable fashion without harming the environment and communities. Almost all major luxury brands today demonstrate their commitment to the greater good.
- Health-conscious gifting. With the rise of such trends as athleisure (24/7 workout clothing), wearable tracking technology and cult-like exercise movements, the trend of gifting of health-conscious goods and experiences is here to stay. Be mindful about the recipient. Opt for spa treatments for less sporty types.
Thoughtfulness is the foundation of the art of gift-giving. Give them a gift that they want and not the gift you want to give them.
Full podcast here.
