Last January I was recognized among the 25 luxury marketers within the Luxury Daily’s inaugural Luxury Women to Watch 2013 list. Luxury Daily is the news leader in luxury marketing that tracks the campaigns of the world's most prominent luxury brands.

CAMILLA PAPALE
Chief marketing officer
Douglas Elliman Real Estate
New York

“It is very important to love what you do”

What do you most like about your job?
My current position in luxury marketing allows me to channel my creative talents and aesthetic values into brand platforms and artfully crafted communications that drive sales. It is very important to love what you do.

What is the biggest challenge in your job?
Our company caters to very diverse markets with varying demographics and consumer behavior. Creating solutions that transcend diversity is both very challenging and satisfying.

What is your work priority for 2013?
We anticipate the trend of ultra-luxury real estate with global appeal to expand even further in 2013. My team is working on incorporating more proprietary research and custom-tailored programs to market these properties. On the brand side, innovation and cross-platform content publishing are my keynotes for next year.

What will it take to attract more women to the luxury business?
It will take encouraging women to follow their passions, empowering and promoting leadership skills.

Your proudest achievement in luxury?
Last year’s relaunch of the new Douglas Elliman brand was a big milestone in my career.