New York’s Prudential Douglas Elliman Real Estate released the first redesigned issue of its luxury real estate magazine that will now contain lifestyle content in addition to traditional listings and be available via a new iPad application.

The Elliman magazine was reformatted to include interior design, food, style and celebrities, all centering on residential real estate.

“The strategy was to transform a real estate catalog into a compelling and beautifully-designed editorial piece that provides a thought-provoking read in addition to showcasing homes,” said Camilla Rustambekova, chief marketing officer of Elliman, New York. “It is unique to our category.

We have completely redesigned the book to incorporate bold layouts, beautiful typography, spectacular photos and illustrations and a fantastic cast of contributors to make it interesting for our readers, both visually and editorially.

“With Elliman, we seize the opportunity to speak on a much broader platform with our audience, using the magazine as a forum to inspire, inform and educate readers while also sharing our singular brand perspective,” she said.

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